The U.S. fashion designer Michael Kors announced that it will no longer use fur in its collections. Production of current designs using fur, such as coyote and rabbit, will be phased out by the end of 2018.
This new model will also apply to the luxury footwear brand Jimmy Choo which was acquired by Michael Kors Holdings last year.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said the brand’s designer, referring to alternative materials that look and feel like leather and animal fur but are made from synthetic fibers. “We will showcase these new techniques in our upcoming runway show in February.”
Gucci announced in October that it was joining the Fur Free Alliance, an international group of more than 40 organizations that campaigns on animal welfare and promotes alternatives to fur in the fashion industry.
Stella McCartney, one of the most high-profile advocates of fur-free fashion, committed to never use animal products in her collections and invested in the kind of alternate fabric innovations that Michael Kors will now incorporate.