U.S. Wildlife Trafficking Alliance unveils new logo representing many species

In honor of Endangered Species Day on May 20, 2016 the U.S. Wildlife Trafficking Alliance unveiled their new logo that “does not single out any particular animal. Instead, it stylistically represents the reality that many species, including pangolins and many other relatively unknown animals, are being killed so their parts can be sold into global markets. Today it is elephants that are being killed for their ivory. Tomorrow, it will be another animal. We must break the pattern and stigmatize trade in illegal wildlife parts of all kinds.”


In a blog on Huffington Post, by David J. Hayes, the chair of the U.S. Wildlife Trafficking Alliance and former Deputy Secretary of the U.S. Department of the Interior in the Clinton and Obama Administrations wrote:

“The reality is that we are connected much more closely than we think to the world’s endangered wildlife. Wealthy nations like ours are fueling demand for illegal wildlife products like ivory, tiger rugs, and exotic skins. Killing wildlife for consumer products that we are buying ranging from tourist trinkets, fake medicines, to high-end fashion accessories has elephants, rhinos, and many other species facing extinction in the wild. Fortunately, a coalition of major companies is working with major wildlife non-profit organizations and the U.S. government to disrupt illegal wildlife traffickers’ access to U.S. markets and change buying behavior.”

“What makes the U.S. Wildlife Trafficking Alliance unique is the coalition of interests that it represents, and its enormous reach to customers, suppliers, and the general public. The Alliance’s immediate focus is on the U.S. role in the wildlife trafficking crisis, but there is no doubt that the powerful global brands represented in the Alliance will influence international markets as well.”

“Alliance members will be using the new logo and its accompanying tag line Be Informed, Buy Informed as they join with other voices to rid our markets of illegal wildlife products.”

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